This adaptation is one of the most faithful remakes of the Colombian original so far, with episodes being recreated practically scene for scene, with only minor adjustments to account for cultural differences. Marcela is an Eco Moda executive and daughter of the deceased co-founder, Julio Valencia. Orozco is the daughter of actor Luis Fernando Orozco and radio announcer Carmenza Aristizábal. The Spanish version title (which translates to "I am Bea") is a pun, with "Bea" sounding like both fea ("ugly") and bella ("beautiful"), and being the short version of the protagonist name, Beatriz. Terra Moda prevents the banks from taking over Eco Moda, because Terra Moda forecloses on Eco Moda before the other creditors. Armando is a very incompetent playboy with a scheme to turn a huge profit as the new president of Eco Moda, a clothing manufacturing company. Quaglia and Orozco have two daughters, Lucrecia (b. In order to prevent this, Armando decides to move far away so that Betty can stay and continue as president, without him (considered a nuisance) around. Knowing that the only way to save the company is to continue with the "business plan" until after the summer fashion line, the stockholders have no choice but to beg Betty to come back and run the company.
Other reported cast members include established actors such as Robert Kurbaša, Edvin Livarić, Bojana Ordinačev, Petar Ćiritović, Andrija Milošević, Kristina Krepela and Sloboda Mićalović. The Spanish adaptation screens weekdays at 6:00 pm and pulls in an average of more than four million viewers (more than +35% share of the audience). Although hesitant about working at Eco Moda once again, Betty agrees, feeling some unfortunate responsibility as to why they are in that situation. As the weeks pass by, Betty falls more in love with Armando.
ABC would acquire the series under the title Ugly Betty, and initially slated the program for broadcasting in summer of 2006 as a daily series, but its success led to ABC slating it as a weekly series.